Why Amazon Will Buy A Retail Pharmacy Chain In 2019

Why Amazon Will Buy A Retail Pharmacy Chain In 2019

Jeff Bezos is just like your local pharmacist: everyone thinks he’s in the retail business, but he actually earns his money by providing you a valuable service. There’s no doubt that Amazon will disrupt the $465-billion US retail pharmacy market; the question is not “When?” but rather “How?”

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Will "Improved Access" Be The Big Win For Artificial Intelligence In Healthcare?

Will "Improved Access" Be The Big Win For Artificial Intelligence In Healthcare?

The US leads the world in healthcare inequality. But with the advent of AI, the potential exists to give anyone and everyone access to the best doctors, the best tests, the best analyses, and the best course of treatment… all at a far broader scale and far lower cost than the current healthcare system could ever possibly deliver.

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How will the advent of AI in healthcare decision-making impact the role of the pharma marketer?

How will the advent of AI in healthcare decision-making impact the role of the pharma marketer?

Grasping the strategic implications of AI in pharmaceutical marketing will require marketers who have a foundational understanding of the genuine promise of AI technology… and are able to conceptualize how AI will transform their customers, their brands, and their future role.

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Predictive Marketing For Pharma: Integrating Humans & Machines

Predictive Marketing For Pharma: Integrating Humans & Machines

Six best practices for integrating marketers and machines to enable pharma to create powerful, results-driven predictive marketing organizations; using the machine’s analytics power to uncover customer insights and human ingenuity to piece those insights together to make better decisions.

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