Although it’s important to keep up with new advancements, the basic marketing principles still apply, albeit often in an updated or modified form. Success for pharma marketers in the 21st century requires adopting the best new modern practices while rethinking and refining proven, classic approaches.

Six best practices for integrating marketers and machines to enable pharma to create powerful, results-driven predictive marketing organizations; using the machine’s analytics power to uncover customer insights and human ingenuity to piece those insights together to make better decisions.