Although it’s important to keep up with new advancements, the basic marketing principles still apply, albeit often in an updated or modified form. Success for pharma marketers in the 21st century requires adopting the best new modern practices while rethinking and refining proven, classic approaches.
Read MoreJeff Bezos is just like your local pharmacist: everyone thinks he’s in the retail business, but he actually earns his money by providing you a valuable service. There’s no doubt that Amazon will disrupt the $465-billion US retail pharmacy market; the question is not “When?” but rather “How?”
Read MoreThe US leads the world in healthcare inequality. But with the advent of AI, the potential exists to give anyone and everyone access to the best doctors, the best tests, the best analyses, and the best course of treatment… all at a far broader scale and far lower cost than the current healthcare system could ever possibly deliver.
Read MoreGrasping the strategic implications of AI in pharmaceutical marketing will require marketers who have a foundational understanding of the genuine promise of AI technology… and are able to conceptualize how AI will transform their customers, their brands, and their future role.
Read MoreSix best practices for integrating marketers and machines to enable pharma to create powerful, results-driven predictive marketing organizations; using the machine’s analytics power to uncover customer insights and human ingenuity to piece those insights together to make better decisions.
Read MoreWhen you provide your customer with a clear, single-minded message every time they experience your brand, they don't just remember THAT they should buy it... they remember WHY they should buy it.
Read MoreIt's critically important for any marketer to have a compelling brand promise that they can clearly and succinctly communicate to their target audience through appropriate communication vehicles. In the case of the tiny Caribbean island of Bonaire, the vehicle that best communicates the island's brand promise... actually IS a vehicle.
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