Although it’s important to keep up with new advancements, the basic marketing principles still apply, albeit often in an updated or modified form. Success for pharma marketers in the 21st century requires adopting the best new modern practices while rethinking and refining proven, classic approaches.
Read MoreJeff Bezos is just like your local pharmacist: everyone thinks he’s in the retail business, but he actually earns his money by providing you a valuable service. There’s no doubt that Amazon will disrupt the $465-billion US retail pharmacy market; the question is not “When?” but rather “How?”
Read MoreSix best practices for integrating marketers and machines to enable pharma to create powerful, results-driven predictive marketing organizations; using the machine’s analytics power to uncover customer insights and human ingenuity to piece those insights together to make better decisions.
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